Professional Medical Device Services.
Who We Are
About Optimal Surgical
We are a medical device distributor with extensive experience in the medical device sector. Our founders have worked with a number of large medical device companies including Ethicon (Johnson & Johnson), Beckton Dickinson, Olympus, and Lexington Medical.
We are passionate about the medical device sector, bringing world class products and service to our customers across Australia and New Zealand.
Our Experience
28+ Years — You are in good hands
Specialties we have the most extensive experience in include Gastroenterology, General, Colorectal, Hepatobiliary, Urology, Cardiothoracic, Transplant and Gynaecology. We are open to working in a number of different ways such as taking on formal distribution of your products, working as sales agents or providing consultancy services to help you launch directly.
We have an extensive network of commercial and regulatory experts to help you quickly find out timelines for TGA registration so you can get started selling in Australia.
Leadership
Meet the founder
Optimal Surgical was born from a desire to make a bigger difference to patient outcomes and the healthcare industry by disrupting the status quo in medical devices.
“Our team have over 20+ years of industry experience and pride ourselves on results and innovation.”
Kevin Scales
Founder, Optimal Surgical
Our Mission
We want to add value into the healthcare sector through a mix of better technology and pricing whilst providing a great level of service through training and education.
We like to challenge the status quo and take the fight to the big corporations.
Why Optimal Surgical
28+ Years of Experience
Innovation Driven
With our teams 28+ years of experience across the medical device and digital technology space, we have seen a need for more innovation in both products and value added services that come with them in this sector.
Proven Track Record
Our team has a broad experience across the medical device space in sales, marketing, sales force effectiveness, professional education and leadership which gave us a great foundation to start up our own medical device distribution company. Since leaving the comfort of the corporate world we have successfully launched a medical device company taking it from 0 employees to 11 employees and sales agents in less than 4 years’ time. We have grown another brand we distribute by well over 200% in just over two years.
Agility Meets Experience
We offer the agility and innovation of a start-up company with the experience and understanding of the beneficial and necessary processes of a large multinational company. This allows us to ethically and responsibly fast track your launch and growth in Australia helping you to meet your business goals.
Focused Partnership
Most distributors take on too many products and don’t give your products the focus they need. We prefer to keep the products we offer tight so that we can become true experts in the technology and give them the time that they need to grow rapidly.
How We Work
Built on collaboration, not conference calls.
Face to Face
We do not believe that conference call after conference call is intuitive for innovation. We will sit down with you face to face.
Design Thinking
Together we run a design thinking workshop to understand your company, your challenges and needs. We listen, question and explore.
Bespoke Action Plan
Armed with this information and new ideas worked out together, we create a bespoke plan of action to support you and your team execute on the change.
What We Do
Our Services
End-to-end support to launch, grow and optimise your medical device business in Australia and New Zealand.
Product Launches, Sales Growth & Development
We can help you to launch products in ANZ by working with you through TGA, PL listing, logistical and sales team set up either directly with us or with one of the large distributors in ANZ.
We can help you to increase the sales of your current products that are not reaching their full potential through our extensive network of industry, hospital, and surgeon relationships.
We can support you to fine tune development of your products through market research with trusted surgeon partners.
Digital Marketing & Social Media
We can work with you to build or optimise your online presence and branding through our expert partners. This can include building, hosting websites, search engine optimisation, social media strategy and content development for you or for your customers.
An educational content creation example is producing product videos showing devices used by experts during surgery.
Professional Education
We can help you to develop a training strategy for your customers to not only support safe and effective use of your products but to establish you as a training company.
Once a surgeon is trained up on a product it is difficult to change their mind. With the right investment now you can set yourselves up for success in the future whilst also doing the right thing by your customers.
Sales Force Effectiveness
We can work with you to put the right resources in the right areas to maximise your product portfolio’s sales. The biggest resource you have is your people, we can help you to fine tune your processes and training to get the most out of your people.
Training is expensive and time consuming. We can help you to upskill new or current sales team members through training in the classroom or in the operating theatres through our established network of hospital partners.
Results That Matter
The numbers speak for themselves.
Our track record across distribution, education and sales demonstrates consistent, measurable impact.
Growth of sales volume and 9% market share increase in 1 project
Courses run across 6 different countries
Courses and symposiums designed and implemented across 5 specialties
Education budget successfully managed
Of surgeons had their learning objective met during the course
Of surgeons would change their practice as a result of a course
Product specialists trained
We have worked for or with:
